Ethan, Stanford MBA

It has been a pleasure working with Shine during my application process. The personal branding sessions added tremendous value and helped me position myself with the brand that I wanted to present to the admission officers. The essays took a bit more time than...

Christine, Wharton MBA

Working with Hillary helped me articulate and refine my personal brand so that I could use every component of the application to convey not only my experience and accomplishments, but also my personality. Hillary gave me candid and thoughtful feedback and encouraged...

Why Should Your Reader Care?

As we review our clients’ business school essays, we often find ourselves responding back to them with this simple question:  So what? That’s great that you’ve told us that interesting story. However, why should we care about what you just said? That sounds...

Developing an MBA application with impact

Essays get the lion’s share of the attention when it comes to business school applications.   They’re the scariest beast to tackle, and they take the most time.  You might even believe that they hold the most weight, though they actually do not.  An MBA...

How to get into the top business schools from China

As applications to the top business schools in the US continue to increase from China, schools are forced to make difficult admissions decisions amidst this highly competitive applicant pool.  Here are four tips for Chinese applicants to ensure excellence in the...