Benjamin, MIT Sloan MBA

When I first met with Hillary and Shine I knew they would add value to my applications, but I couldn’t imagine just how helpful they truly would be. From personal branding, to digging through my past to find stories that best fit with my application, Hillary and team...

Ethan, Stanford MBA

It has been a pleasure working with Shine during my application process. The personal branding sessions added tremendous value and helped me position myself with the brand that I wanted to present to the admission officers. The essays took a bit more time than...

Christine, Wharton MBA

Working with Hillary helped me articulate and refine my personal brand so that I could use every component of the application to convey not only my experience and accomplishments, but also my personality. Hillary gave me candid and thoughtful feedback and encouraged...

Why Should Your Reader Care?

As we review our clients’ business school essays, we often find ourselves responding back to them with this simple question:  So what? That’s great that you’ve told us that interesting story. However, why should we care about what you just said? That sounds...

Developing an MBA application with impact

Essays get the lion’s share of the attention when it comes to business school applications.   They’re the scariest beast to tackle, and they take the most time.  You might even believe that they hold the most weight, though they actually do not.  An MBA...